Sharleen D'Souza

All stories by Sharleen D'Souza

Incumbent FMCG brands continue to corner 65% market share in India

Incumbent FMCG brands continue to corner 65% market share in India

Rediff.com5 Feb 2024

In India, fast-moving consumer goods (FMCG) majors continue to hold sway, with incumbent brands cornering 65 per cent of the market share, shows a Bain & Company report. While identifying the continued preference of Indians for incumbent brands, the report says that the dominance of general trade in the country has allowed national brands to maintain their supremacy. The low penetration of e-commerce in the country has also helped large brands.

Why TVs Are Going To Cost More

Why TVs Are Going To Cost More

Rediff.com5 Feb 2024

'On the final product, there can be an increase of a minimum of 10 per cent in February and March.'

'Aim to be strong fast-moving consumer goods company'

'Aim to be strong fast-moving consumer goods company'

Rediff.com28 Jan 2024

'Will make sure that we create value. We will again look for organic and inorganic opportunities.'

Subdued festival sales may reflect in Q3 retail numbers

Subdued festival sales may reflect in Q3 retail numbers

Rediff.com15 Jan 2024

Retail companies are expected to witness a tepid strong same-store sales growth (SSSG) expansion in the third quarter (October - December) of the current financial year (Q3FY24) on the back of subdued sales in the festival season. The third quarter of the financial year typically witnesses higher sales since it coincides with the festival season. This time around, weak customer sentiment has dragged down SSSG.

'Is it usual for a store to be empty at 6 pm?'

'Is it usual for a store to be empty at 6 pm?'

Rediff.com2 Jan 2024

'Due to rural stress, volumes continue to remain an issue for the industry, and we are yet to see any revival in demand.'

Some green shoots, but rural a stressor for FMCG companies

Some green shoots, but rural a stressor for FMCG companies

Rediff.com19 Dec 2023

Companies manufacturing fast-moving consumer goods (FMCG) continue to see rural stress sustain and it continues to trail urban demand. At the Confederation of Indian Industry's FMCG summit, managements of various companies pointed out urban demand continued to grow while rural demand remained under pressure because incomes were under stress in rural areas. "Due to rural stress, volumes continue to remain an issue for the industry and we are yet to see any revival in demand," Sudhir Sitapati, managing director (MD) and chief executive officer (CEO) at Godrej Consumer Products

Godrej Consumer starts price war in liquid detergents

Godrej Consumer starts price war in liquid detergents

Rediff.com14 Dec 2023

Godrej Consumer Products has launched a new brand of liquid detergent Godrej fab in South India, four decades after introducing Godrej Ezee, the country's first specialised liquid detergent tailored for winter wear and woollens, in 1983. The Mumbai-based company decided to launch another brand of liquid detergent despite having Godrej Genteel liquid detergent.

How HUL plans to serve the customers of tomorrow

How HUL plans to serve the customers of tomorrow

Rediff.com11 Dec 2023

Hindustan Unilever (HUL)'s decision to split its beauty and personal care division and place a renewed focus on digital has been driven by its aim to serve the consumer of tomorrow, say analysts and brand experts. HUL managing director and chief executive officer Rohit Jawa is looking to make the company 'future ready', and while these bets are not for the short-term, they will eventually pay off as the Indian consumer is young and digital friendly, they add. "Rohit Jawa comes with digital experience and he is preparing to steer HUL into serving the future consumer who is more digital friendly," said Sachin Bobade, vice-president at brokerage firm Dolat Capital.

RBI tightening on unsecured loans: White goods firms fear margin squeeze

RBI tightening on unsecured loans: White goods firms fear margin squeeze

Rediff.com28 Nov 2023

Consumer durables retailers and manufacturers may end up bearing the cost of the Reserve Bank of India's (RBI's) tightening on easy personal loans, as their margins are expected to be impacted by higher borrowing costs. During the recently passed festival season, consumer durables companies started offering longer tenure loans, zero down payments, and zero interest on a wider assortment of products than ever before, making the products more affordable. While 18- and 24-month easy monthly instalment (EMI) options were available earlier, companies offered them only on select products; now, they are being extended to a larger section of products.

FMCG supply gridlock: Demand falls, inventory adds up

FMCG supply gridlock: Demand falls, inventory adds up

Rediff.com22 Nov 2023

The supply chain for fast-moving consumer goods (FMCG) companies is seeing congestion due to persistently low demand. This has led to an increase in inventory days, with stocks accumulating at distributors and compelling them to extend higher credit periods to retailers. Distributors, Business Standard spoke to, revealed that demand inventory days have more than doubled in some cases, forcing them to offer credit terms as long as 45 days to retailers, as consumer offtake continues to face pressure.

Uneven monsoon weighs on demand for FMCG firms

Uneven monsoon weighs on demand for FMCG firms

Rediff.com20 Oct 2023

Fast moving consumer goods (FMCG) companies are expected to see muted topline growth, with uneven spread of the monsoon impacting demand. Rural demand recovery, too, remains elusive in the July-September quarter. Brokerages expect volumes to remain steady in the quarter on a sequential basis.

Rural kiranas power September sales

Rural kiranas power September sales

Rediff.com18 Oct 2023

Sales of fast-moving consumer goods (FMCG) witnessed significant recovery in September after enduring a double-digit decline in August, according to data furnished by Bizom. Kirana stores in rural areas stocked up in preparation for the festival season, which began in September. This, combined with rainfall reaching 113 per cent of the long-perid average for the month, contributed to a boost in sales.

Inflation a cause of worry for FMCG companies; margins could take a hit

Inflation a cause of worry for FMCG companies; margins could take a hit

Rediff.com5 Oct 2023

Higher inflation has again become a matter of concern for fast-moving consumer goods (FMCG) companies. After prices of commodities like sugar and wheat moved higher and stabilised at those levels, the crude oil too surged, adding to FMCG firms' worries. Besides, a dry spell in August in the ongoing monsoon season impacted rural demand.

Brand SRK Is Back With A Bang!

Brand SRK Is Back With A Bang!

Rediff.com12 Sep 2023

'He doesn't need to play eye candy or a boy next door. He has found his mark.' 'Brands like him because he understands them and he emotes appropriately for them.'

At $112 bn, Reliance Retail value may be almost double RIL's O2C business

At $112 bn, Reliance Retail value may be almost double RIL's O2C business

Rediff.com3 Aug 2023

Reliance Industries' (RIL's) retail arm, Reliance Retail, is now valued at nearly twice the amount of its decades-old and lucrative oil-to-chemical (O2C) division. Bernstein's latest report on the conglomerate projects a valuation of $112 billion for its retail business, dwarfing the $57 billion valuation of its O2C division. In addition, the research firm valued Jio Platforms, the company's telecom arm, at $77 billion and the renewable energy business at $17 billion.

Unseasonal rains to impact performance of consumer durables in Q1

Unseasonal rains to impact performance of consumer durables in Q1

Rediff.com25 Jul 2023

Unseasonal rains watered down the performance of consumer durables companies as temperatures cooled, impacting the sales of refrigerators and air conditioners (ACs) in the 2023-24 (FY24) April-June quarter. Centrum says in its report on the sector that the trade channel indicates a 25-30 per cent year-on-year (YoY) decline in sales of refrigerators and ACs in April and May due to restricted buying. "While some green shoots in demand were visible in June, overall growth for the quarter is likely to remain at a negative 10-12 per cent," observes the brokerage.

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Aditya Birla invests Rs 5,000 cr in jewellery biz, takes on Tata, Reliance

Rediff.com7 Jun 2023

Aditya Birla Group has announced its foray into the branded jewellery space with an investment of around Rs 5,000 crore and will battle it out with Titan's Tanishq and Reliance Industries- Reliance Jewel. The business will be housed in a new venture, "Novel Jewel", and will open large-format exclusive stores across the country with its in-house jewellery brands, the company said in its release. "The new venture will seek to transform customer experience by creating an aspirational national brand with unique designs and a strong regional flavour.

Have You Tried A Pinwheel Samosa?

Have You Tried A Pinwheel Samosa?

Rediff.com29 May 2023

Or makhni pasta? Timbits or donut holes? Time you headed to Tim Hortons.

Shein is ready to make its second entry into India with Reliance Retail

Shein is ready to make its second entry into India with Reliance Retail

Rediff.com19 May 2023

Chinese fashion e-commerce platform Shein is expected to make a second entry into India and has tied up with Reliance Retail for this, according to a source in the know. The source said as part of the tie-up, Shein would source goods from India for its global operations. Also, the manufacturing of its products could happen in the country and they could be exported.

FMCG sales slow on lower stocking; home care only category to report growth

FMCG sales slow on lower stocking; home care only category to report growth

Rediff.com16 May 2023

Demand for fast-moving consumer goods (FMCG) fell in April owing to lower stocking by kiranas, according to the data from Bizom. Kiranas stocked lower quantities in April as they resorted to heavy stocking in March. Sales in value terms were down 8.4 per cent in the month as against the same period last year while on a month-on-month basis, they declined 17 per cent.

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